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For Telcel, the focus was on creating high-impact seasonal campaigns that lived natively on social. From back-to-school to holiday promotions, each moment required tailored messaging and visuals designed to drive engagement and align with the brand’s tone.
Telcel · Social media
overview
Telcel
YEAR
2019
CLIENT
Telcel
PROJECT TYPE
360 Campaigns
SERVICES
Content Manager and Content Creator
The scope of the project went beyond writing: I was fully involved in both the creative development and the production of every single asset. From initial concepting and scripting to overseeing the content in post, I helped ensure each piece felt relevant, polished, and strategically sound.
This hands-on approach allowed for consistency across formats and agility in execution—delivering campaigns that stayed on-brand while standing out in-feed.
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