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The goal of this project was to build and maintain a consistent global voice for Grey Goose through always-on content. From lifestyle shots to cocktail culture, the focus was on crafting a premium yet approachable tone that resonated across diverse markets.
Grey Goose · Social media
overview
Grey Goose
YEAR
2024
CLIENT
Grey Goose
PROJECT TYPE
Always On Content
SERVICES
Copywriter
As a copywriter, the challenge was finding the right balance between elegance and accessibility—elevating the brand without sounding out of reach. Every piece of content was designed to reflect Grey Goose’s refined spirit while staying relevant to the rhythms of real life, from celebrations to casual moments.
The result was a stream of evergreen and seasonal content that kept the brand present, consistent, and engaging all year round—across platforms and time zones.
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