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Alfredo Terán
I’m a senior copywriter based in Mexico City. I craft ideas that move between culture and creativity—building campaigns that speak human, not just brand. Currently at Monks, I’ve worked with teams around the world to create for brands like WhatsApp, GM, Heineken, and Netflix. From big launches to social-first formats, my focus is always the same: make it smart, make it clear, make it hit. This portfolio is a mix of strategy, tone, and a lot of curiosity. Thanks for stopping by.
other Work Projects
Hilton · For the Stay
This global media campaign for Hilton centered around the umbrella concept “For the Stay”—a celebration of everything that makes the stay matter just as much as the destination….
MAzda · Social Media
The work for Mazda centered on crafting compelling social media content that supported both always-on storytelling and major vehicle launches. From new…
Telcel · SOCIAL MEDIA
For Telcel, the focus was on creating high-impact seasonal campaigns that lived natively on social. From back-to-school to holiday promotions, each moment…